Celebrating its 30th anniversary in 2011, the Bath Half
Marathon attracted over 12,000 runners to the streets of the
City. Our challenge in rebranding the Bath Half was to match
the event’s ongoing evolution with the great sense of affection
felt by everyone involved in the run. Our solution uses a simple
typographic mark, with a hook devised around the meeting of
the two H’s, alluding to the finish line when combined with the
right imagery. For the 2012 campaign we collaborated with
award-winning illustrator Simon Spilsbury. He created a
collection of characters which brought the identity to life in
a fun, inspiring way that was ultimately all about the spirit of
the event and the variety of people who take part.