Northbank

As the 2012 Bath Half ended with another successful 12,000 participants running through the streets of Bath, we were already thinking about the 2013 campaign. Our new campaign continues to use the simple logotype but this time with post-race portraits of the runners, taken at last years event, by photographer Nick Smith. The photographs celebrate the wide diversity of finishers looking exhilarated, exhausted and sweaty. Ultimately, it communicates the accessible, challenging yet uplifting nature of this much-loved local and national event whilst setting it apart from the competition.