Northbank

Following on from the success of the brand idea at Chiswick Park, Peoplebuilding is a new way of approaching buildings as workplaces, pioneered by Stanhope plc. The idea behind Peoplebuilding is simple: if people feel good, they work well and everybody benefits. Buildings strongly affect the people who work in them, so we used the brochure to emphasise how this works in practice while establishing a strong visual marketing brand for the agents to take out to market. The resulting mix of free-form illustrations, precise architectural plans and stunning photography show the quality of the space and bring the idea of Peoplebuilding to life in a real and credible way.